This is my final design for poster 2, in this image i was communicating sponsorships and professionalism as i have the caption of the player running. I really like the colours in this as it makes the poster stand out for the viewers.
Sunday, 5 December 2010
My Final Chosen Design 2
This is my final design for poster 2, in this image i was communicating sponsorships and professionalism as i have the caption of the player running. I really like the colours in this as it makes the poster stand out for the viewers.
My Final chosen Design 1
This is my chosen final design 1 that i thought was great for representing my topic.I specifically made this design plain,black and white and simple.I did this because when i ask the question on,the image its meant to look old,the player is not as professional as the players now and it shows that they never had advertisements then.
Poster Two Design Process
This is how i started off my poster with the Aston Villa Badge,which i selected an pasted onto another document.
After that i selected the player and then i selected image,adjustments the threshold to make the player look like the Banksy technique.
Finally this is what i came up with by gradually adding sponsorships and the gradient tool to look like the image is fading.But after i thought i had finished i decided the badge in the background looked better slanted.
Poster one design process
In this image you can tell i have included the typography within the centre of the image.
In this image i have just simply included an old paper texture to my image to give it an old used look.
And finally in this image i have included a smoke effect to the cigarette to make the object stand out more so it shows what i am trying to communicate.
Poster 2 rough sketches
After looking at the designs closely i think i am going to go with design 1.
Poster 1 rough sketches
After lookin at these designs i think i am going to go with the first design.
Research
After researching different posters it is now time to do quick sketches of what i want my postrer designs to look like.
Poster Research
I really like the textured background on this image
In this image i really like how the skin texture on the player it split.
These are just some examples of poster designs that i have been researching to help me with my ideas for my poster designs.
Visual Project
Seen as i have to do a visual part of the brief this including two A3 pieces.I have decided to do two posters that advertise my topic well.
Saturday, 4 December 2010
My quick statement of how professionalism has changed throughout the years
After researching through how footballers professionalism has changed in football it is actually truely amazing.It all started as a part-time job and hobbie then it gradually changed to a full time job as the demand for the entertainment of the sport grew.But what amused me through my research was at half time footballers used to go back to the changing rooms and have a cheeky glass of whisky and a cigarette,before leaving for the second half.Also after the game they use to go to the local pubs and have a few drinks with the supporters and had fun with the young ladies.
Now in this day of era footballers have strict diets where they cant drink,at half time instead of whiskeys the have energy drinks and oranges,they also have to have fresh organic food and fruit,and alot more training and fitness sessions.Even there private life has changed as todays footballers have to try and stay out of the public media as this could go horribly wrong for the player and club.A good example recentley is the Wayne Rooney scenario on how his confidence and performances has changed due to the leaked stories of the affairs scandal.So through all the research it shows how obvious how the professionalism has changed throughout the years.
Now in this day of era footballers have strict diets where they cant drink,at half time instead of whiskeys the have energy drinks and oranges,they also have to have fresh organic food and fruit,and alot more training and fitness sessions.Even there private life has changed as todays footballers have to try and stay out of the public media as this could go horribly wrong for the player and club.A good example recentley is the Wayne Rooney scenario on how his confidence and performances has changed due to the leaked stories of the affairs scandal.So through all the research it shows how obvious how the professionalism has changed throughout the years.
Pressure Vs Professionalism
European footballers are often considered heroes by many across the world. In retrospect, there are those who consider it a travesty to praise these footballers to such heights, as more often than not they fail to lead by example. In short, an increasing number of individuals in the latter category believe that the pressure of an intense football game gets the better of the professionalism that must always be present for athletes of such a high order.
I find myself torn between the two categories for the basic reason that in some incidents, I am biased, while in others I just struggle to make up my mind. I am sure I am not the only one with a conflicted take on the issue.
In fact I can find a series of instances where people would argue over whether or not pressure got the better of a professional footballer.These are some of the incidents that could back up the point:
It was a fine summer evening in Paris for the Champions League,as underdog finalists Arsenal were battling a Barcelona side considered by many as the best team in Europe at that moment. It was a historic Champions League run for a young Gunners squad inspired by the brilliant displays of in-form goalkeeper Jens Lehmann.
However, just a split-second changed it all. As Samuel Eto’o strolled forward for the dominant Catalans in about the 13th minute, Lehmann responded under pressure by performing a sliding tackle on the Cameroon international right outside the box. The referee sent off Lehmann and from that incident onwards, Jens never really regained his confidence and ultimately went on to lose the support of many Arsenal supporters, too.
He had been a top professional who led Arsenal to a unique invincible season while also shutting down Juan Roman Riquelme’s penalty to prevent Villarreal from progressing at Arsenal’s expense in the semi-finals of that very season in the Champions League. In one moment though, Lehmann’s immense contributions were all forgotten while his failure to respond to a single pressure-filled situation remains highlighted till date.
Juliano Belletti, who had been Barcelona’s match-winner on that night, almost became the villain against Juventus last night as his blatant hand ball cost his Chelsea side a crucial penalty. If Lehmann’s professionalism was defeated by pressure, then Belletti should never be forgiven for a hand ball that is perhaps the most deliberate I have ever seen.
Where was Belletti’s professionalism when he was under pressure from the loud Bianconeri fans at the Delle Alpi?
These are merely examples of situations where a professional footballer is accused of under-performing as a result of overwhelming pressure.
To conclude, there will always be instances where a question mark will be raised against a footballer’s professionalism under pressure. Some will support the player in question, while others will try their best to demoralize him. The downside is that there will never be a consensus of agreement on this issue. The positive, however, is that we can enjoy this argument indefinitely!
I find myself torn between the two categories for the basic reason that in some incidents, I am biased, while in others I just struggle to make up my mind. I am sure I am not the only one with a conflicted take on the issue.
In fact I can find a series of instances where people would argue over whether or not pressure got the better of a professional footballer.These are some of the incidents that could back up the point:
It was a fine summer evening in Paris for the Champions League,as underdog finalists Arsenal were battling a Barcelona side considered by many as the best team in Europe at that moment. It was a historic Champions League run for a young Gunners squad inspired by the brilliant displays of in-form goalkeeper Jens Lehmann.
However, just a split-second changed it all. As Samuel Eto’o strolled forward for the dominant Catalans in about the 13th minute, Lehmann responded under pressure by performing a sliding tackle on the Cameroon international right outside the box. The referee sent off Lehmann and from that incident onwards, Jens never really regained his confidence and ultimately went on to lose the support of many Arsenal supporters, too.
He had been a top professional who led Arsenal to a unique invincible season while also shutting down Juan Roman Riquelme’s penalty to prevent Villarreal from progressing at Arsenal’s expense in the semi-finals of that very season in the Champions League. In one moment though, Lehmann’s immense contributions were all forgotten while his failure to respond to a single pressure-filled situation remains highlighted till date.
Juliano Belletti, who had been Barcelona’s match-winner on that night, almost became the villain against Juventus last night as his blatant hand ball cost his Chelsea side a crucial penalty. If Lehmann’s professionalism was defeated by pressure, then Belletti should never be forgiven for a hand ball that is perhaps the most deliberate I have ever seen.
Where was Belletti’s professionalism when he was under pressure from the loud Bianconeri fans at the Delle Alpi?
These are merely examples of situations where a professional footballer is accused of under-performing as a result of overwhelming pressure.
To conclude, there will always be instances where a question mark will be raised against a footballer’s professionalism under pressure. Some will support the player in question, while others will try their best to demoralize him. The downside is that there will never be a consensus of agreement on this issue. The positive, however, is that we can enjoy this argument indefinitely!
Gabriel Agbonlahor Nike Advertisement
This is only some Advertisement Agbonlahor has done for Nike:
Nike offical website
Nike Murcury Boots Advertisement board
Soccer Boots Website
Gabriel Agbonlahor Ambassador and Nike Advertisement.
Since Gabriel Agbonlahor took the step up to the first team and consistently performed well for Aston Villa he has been rewarded with advertising for the one of the biggest known sports brand in the world,Nike.Now Agbonlahor is the Midlands Ambassador for the Football Foundation/Nike Player presented a £10,000 grant to Daniel Moses for his winning football project, Continental Stars. The scheme rewards community based sports programmes led by young volunteers.
http://www.mirror.co.uk/sport-old/football/2008/05/31/gabriel-agbonlahor-keen-to-emulate-steven-gerrard-115875-20589913/
http://www.mirror.co.uk/sport-old/football/2008/05/31/gabriel-agbonlahor-keen-to-emulate-steven-gerrard-115875-20589913/
Sunday, 28 November 2010
Gabriel Agbonlahor quick Biog
Gabriel Agbonlahor was born 13th October 1986 in Erdington,Birmingham.Agbonlahor is the latest in Villa's production line of fine young local talent.Agbonlahor first came to the attention of the fans as a prolific goalscorer in the youth team. David O'Leary saw so much potential in him that he said 'there was no point in him scoring 4 to 5 every week in the youths games' so he was then promoted to the reserves before his time, where he continued with his impressive goalscoring. He was then loaned out to Watford & Sheffield Wednesday to gain experience at the start of the 05/06 season. He didn't score in 7 appearances but O'Leary saw enough to warrant Agbonlahor a place on the bench for the latter stages of Villa's campaign.
He made a goalscoring debut for the Villa against Everton in a 4-1 defeat, and was very impressive in pre-season for the 06/07 campaign after O'Leary left the club. So much so that he became an ever present in Martin O'Neill's Villa team that season, albeit as a makeshift right winger, and looks to have a very bright future at the club.
He is lightening quick and seems to have an uncanny nack of finding the target. He is generally regarded as one of the fastest players in the Premier League. How far he can go in the game is up to him. His close control can still be a bit suspect and he can have trouble keeping the ball when running at full pelt, but this will come, and with accomplished colleagues such as John Carew and previously Juan Pablo Angel, Milan Baros, Kevin Phillips & of course Martin O'Neill all imparting knowledge on the youngster, he can't help but progress in leaps and bounds.
Agbonlahor was Villa's 2nd top scorer in 07/08 with 11 league goals,but the first was Carew with 13 goals,Also he has now broken into the full England squad on the back of his explosive performances up front for Villa in the past 2 years. Such is his growing reputation within the game that it is likely the top 4 will be sniffing around him if Villa do not progress in the same way that he does in the coming years,which am hopin they don' come in for him.
He made a goalscoring debut for the Villa against Everton in a 4-1 defeat, and was very impressive in pre-season for the 06/07 campaign after O'Leary left the club. So much so that he became an ever present in Martin O'Neill's Villa team that season, albeit as a makeshift right winger, and looks to have a very bright future at the club.
He is lightening quick and seems to have an uncanny nack of finding the target. He is generally regarded as one of the fastest players in the Premier League. How far he can go in the game is up to him. His close control can still be a bit suspect and he can have trouble keeping the ball when running at full pelt, but this will come, and with accomplished colleagues such as John Carew and previously Juan Pablo Angel, Milan Baros, Kevin Phillips & of course Martin O'Neill all imparting knowledge on the youngster, he can't help but progress in leaps and bounds.
Agbonlahor was Villa's 2nd top scorer in 07/08 with 11 league goals,but the first was Carew with 13 goals,Also he has now broken into the full England squad on the back of his explosive performances up front for Villa in the past 2 years. Such is his growing reputation within the game that it is likely the top 4 will be sniffing around him if Villa do not progress in the same way that he does in the coming years,which am hopin they don' come in for him.
Professionalism
The player i have decided to do professionalism on in the Aston Villa football squad is Gabriel Agbonlahor.I was originally going to do Ashley Young but as Agbonlahor is a home grown player i thought it would be more interesting to do research on.
Sunday, 21 November 2010
About the Aston Villa & FxPro Partnership
FxPro announced that it became Aston Villa Football Club’s Principal Commercial Partner at the start of July 2010 in a three year deal. As part of the agreement, FxPro will appear on the Club’s kit, which includes next season’s new shirt.
FxPro is delighted to enter into this great new partnership with Aston Villa Football Club, one of the world’s oldest football clubs and original members of the English Football League, the birth place of international football. Aston Villa is recognised as one of England’s true family friendly football clubs, a value that FxPro greatly respects. Both FxPro and Aston Villa share the same transparent values of striving to be the very best in their respected fields and establishing themselves as market leaders.
Trading forex is comparable to Premier League Football, offering clients excitement, thrills and a feeling of accomplishment. Just like in football, online forex trading requires quick decisions and strategic moves which can result in success, making trading a very stimulating experience.
FxPro is delighted to enter into this great new partnership with Aston Villa Football Club, one of the world’s oldest football clubs and original members of the English Football League, the birth place of international football. Aston Villa is recognised as one of England’s true family friendly football clubs, a value that FxPro greatly respects. Both FxPro and Aston Villa share the same transparent values of striving to be the very best in their respected fields and establishing themselves as market leaders.
Trading forex is comparable to Premier League Football, offering clients excitement, thrills and a feeling of accomplishment. Just like in football, online forex trading requires quick decisions and strategic moves which can result in success, making trading a very stimulating experience.
Aston Villa & Nike Partnership
Nike and Aston Villa began their partnership at the start of the 2007-2008 season and Nike provides all playing and training kit for Aston Villa teams, using high quality, innovative fabric technologies.
Nike also provides a range of fanwear and merchandise.
The Aston Villa home and away kits for 2010-11 season combine elements of the club's history with new age technology - as every shirt will be made entirely from recycled polyester, each created from up to eight plastic water bottles as part of Nike's 'Considered Design' programme.
This aims to create performance products that minimise environmental impact by reducing waste during the design and development process, use environmentally preferred materials, and eliminate toxics.
Nike Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports.
Nike also provides a range of fanwear and merchandise.
The Aston Villa home and away kits for 2010-11 season combine elements of the club's history with new age technology - as every shirt will be made entirely from recycled polyester, each created from up to eight plastic water bottles as part of Nike's 'Considered Design' programme.
This aims to create performance products that minimise environmental impact by reducing waste during the design and development process, use environmentally preferred materials, and eliminate toxics.
Nike Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports.
Aston Villa Home & Away shirt 2010/11
As you look on the shirt the two main sponsors are 'FxPro and Nike'. As you probably know Nike is one of the most successful sports brand in the world and personally i think is a pleasure to have my clubs shirt sponsored by them.
Shirt Sponsorships Research
Premier League football clubs have negotiated a world record level of shirt sponsorship for the new 2010/11 season of almost £100m, a study suggests. The combined value of deals across the 20 top flight clubs is £99.75m, up from £71.8m last season, according to research from Sporting Intelligence.
Shirt Sponsorships
Shirt sponsors of Football clubs ensure prominent in-broadcast exposure for their brand to global, national and domestic audiences. The premium brand association
benefits are very strong in addition to building brand awareness. Shirt sponsorship deals have continued to rise in value despite the economic downturn.
Benefits can include:
benefits are very strong in addition to building brand awareness. Shirt sponsorship deals have continued to rise in value despite the economic downturn.
Benefits can include:
- Premium Brand Association
- Brand Exposure
- Global Media Platform
- High Media Value Return
- Player Appearances and Image Rights
- Signed merchandise
- Direct Marketing to Fans
- Visibility on Club Website
- Client Entertainment
Villa Park
Here is an image that i used in an earlier post that best represents the advertisement within Villa Park (Aston Villa's Stadium) when i visited on the 27th October.
On this image you can tell the advertisements is on a computerised board which flashes different advertisements.
Also on this image you can see the advertisement 'FxPro' on the higher boards which is also the advertisement on the football shirts.
On this image you can tell the advertisements is on a computerised board which flashes different advertisements.
Also on this image you can see the advertisement 'FxPro' on the higher boards which is also the advertisement on the football shirts.
Football Stadium Advertising
Concourse TV systems, 6 Sheet and A3 Poster Sites and field marketing and activation can all add to the power of your company’s presence. Most football clubs are available enabling local, national and global advertisers to realise the potential of football advertising:
English Premier League Key Territories and Home Reach
"It is the biggest league in the biggest sport, in the world! Financial Times 2008"
Advertising in the English Premier League
The power of football advertising is demonstrated by the fact the English Premier League is broadcast in over 200 territories and is reaching over 600 million homes around the globe, the English Premier League is the most popular and best supported league in the world.Within the UK 56% of male adults and nearly two thirds (65%) of Male 18-34 ABC1 are part of the football nation.
The popularity of football ensures BSKYB pay in excess of £4.3m per game for the rights to televise English Premier League football whilst the BBC spend over £240m to show highlights packages on Match of the Day.
Domestic TV rights expenditure is now nearly £2bn for three seasons with BSKYB, ESPN and the BBC ensuring some 100,000 hours of Premier League football is shown every season on UK TV.
International TV rights are expected to generate over £1bn for the same three seasons. The Asian markets continue to account for a large proportion of this whilst China has been guaranteed at least one live match on terrestrial TV to Ensure the Premier League’s presence in the world’s largest market place is expanded.
The English Premier League is now a global media platform for sponsors and advertisers alike to broadcast their commercial messages to the world.
The popularity of football ensures BSKYB pay in excess of £4.3m per game for the rights to televise English Premier League football whilst the BBC spend over £240m to show highlights packages on Match of the Day.
Domestic TV rights expenditure is now nearly £2bn for three seasons with BSKYB, ESPN and the BBC ensuring some 100,000 hours of Premier League football is shown every season on UK TV.
International TV rights are expected to generate over £1bn for the same three seasons. The Asian markets continue to account for a large proportion of this whilst China has been guaranteed at least one live match on terrestrial TV to Ensure the Premier League’s presence in the world’s largest market place is expanded.
The English Premier League is now a global media platform for sponsors and advertisers alike to broadcast their commercial messages to the world.
Friday, 29 October 2010
About Sports Revolution
Sports Revolution are the largest media rights owner in UK football stadia advertising. We offer fully integrated media solutions including:
- Club sponsorship
- Digital perimeter board advertising
- Concourse TV (Full HD)
- Jumbo Screens
- Poster advertising
- Field marketing
- Matchday programme advertising.
We manage sponsor activation, 3rd party advertising and experiential advertising for some of the leading brands in football, including Barclays, Ford, E.ON and Sky.
About Football Advertisements
Football Advertisements - Creating effective and compelling football advertisements: Football advertisement designs often look similar to one another because inexperienced designers often rely heavily on images too often associated with the football industry. Advertisement designers that incorporate clichéd images associated with their customers industry aren't necessarily doing their customers a service. In experienced hands these types of images could enhance a business's image, but in the wrong hands they can have the opposite effect and give the football business a redundant and outdated business identity. Another drawback to this design approach is that it often gives your football advertisement a similar appearance to that of a competitors which will weaken your ability to build a strong brand for your football business and make it that much harder for your football business to stand out from the competition.
see more within this link: http://www.imageco.com/industry/football-advertisement-design.htm
see more within this link: http://www.imageco.com/industry/football-advertisement-design.htm
Visit to Villa Park
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